free SEO ebook from google

free ebook (Google’s Search Engine

Optimization Starter Guide)

 

i have read this free ebook, this free ebook can help improve rank in google search engine. i really recommend this free ebook for those who want to rank higher in google search engine. To download this free ebook click here.

Welcome to Google’s Search Engine Optimization Starter Guide. This document first began as an effort to help teams within Google, but we thought it’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines. Although this guide won’t tell you any secrets that’ll automatically rank your site first queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content. search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results…..

Video Marketing

Thanks to youtube.com(#4 in Alexa currently, Still going up!) online Video is “in” right now in a major way.

All you need to do to grab some of this traffic is to make your own simple video on your niche’s topic.

It doesn’t even have to be a music video or a well scripted video… Nor a big budget video or heck, even an interesting video. Like everything else in Marketing, attaching the right Keywords to your video will get it found. And in your video, much like an Article or a Podcast, you simply present a “Call to Action” that gets them to click over to your website.

Even Better… With Camtasia you can simply set the movie to automatically re-direct them to your website when it’s finished!

Videos can also be used on your site as content, which in fact is a great use for them… Video is the highest form of content on the web right now, as proven by YouTube. However, for our purpose here today, you should come to think of making videos as the same thing as writing articles… Plus a little bit of a software learning curve.

What should you make a movie about? Well, it almost doesn’t matter. But for the sake of producing good content that people will tell their friends about and help build you extra traffic, ask yourself what you can do on your desktop that people in your niche market might find useful.

Anything at all… I’m making one now about how to select keywords. If you’re in a math-oriented niche, whip out MS-Calc.exe and talk about your computation while using the calculator on screen. Artists? Surely you have a writing tablet on your PC… You can teach techniques for drawing while showing them in real time what the drawings are.

Videos made with screen-capture movies are easy to produce, and if you know your niche, simple to write. Perhaps one day our standards will all be higher, but if you’ve spent more than an hour YouTubing, then you’ll agree that the majority of the content out there is really low-end stuff. Hollywood directors need not apply.

So make your desktop videos, name them with a keyword, open a YouTube account and upload them, tagging them with all of your relevant keywords… The Traffic is already there and you could see hundreds or even thousands of people watching your film short before the morning!

There are already tons of smaller YouTube knock-offs popping up out there, so perhaps one of them will be focused on your niche. If not, then you can stick with YouTube alone until one does pop up.

How to find them? There are tons of ways. Google’s video search will pull up quite a few for just about any keyword you search already, but finding isn’t nearly as difficult, or more to the point time-consuming, as Submitting your works.

Think of it this way… Videos regularly run between 1 to 10 megabytes… If you want to upload that video to all of the video services out there (there are umpteen hundred of them already!) then you’ll be spending a LOT of time doing nothing but uploading and picking your tags.

 

 

 

Traffic Exchanges – Automatic

There is something to be said for Automatic Exchanges too. Although everyone prefers their traffic to be highly targeted, there are times in which sheer bulk traffic has its advantages.

Do you know how Alexa.com gathers its’ data on how popular websites are? It depends on people who download the Alexa Toolbar, and that program constantly reports back to Alexa which websites they are viewing.

Naturally not everyone uses this tool, especially since McAfee and Norton spyware scanners identify it as a security threat! However, the largest segment of the population that uses those Alexa bars would of course be the people who care about their Alexa ranking the most… Internet Marketers.

ESPECIALLY the ones who use traffic exchanges.

You’ll find that a large number of traffic exchange members have the Alexa Toolbar installed and their browsers are set to run the automatic exchanges every night.Click Evolution

Additionally, there are two places I recommend that rate Traffic Exchanges. (Both manual and auto.) A nice, not quite complete but very easy to use Traffic Exchange directory listing is located at:

 

It includes both Manual and Auto exchanges as well as many other kinds like Banner, text ads, and mixed formats. Well worth a look if you like these traffic sources.

However, the real find is a service called

 

 

Traffic Hoopla that is quite frankly incredible… Both for Traffic Exchanges and for Safelists! They continually rate the RESPONSIVENESS of each safelist and traffic exchange out there, and even give you weekly stats! They have a downline builder and a free level of membership, so be sure to sign up for this one! TrafficExchangeDirectory.com.

Imagine having your website visited by 2,000 Alexa-toolbar-packing internet marketers, NIGHTLY. Do you think your website’s ranking might be affected at all?

I use automatic exchanges for this purpose and none other. All it takes is some spare computer “idle” time and a good spyware removal program… Many of these websites can be hazardous to your computer’s health.

Additionally, since page hits are so cheap to these guys, even free accounts come with many thousand free page views just for signing up!

Here are my three favorite Auto-surf sites:

Traffic Plus Hits

Christian AutoSurf

Traffic Exchanges – Manual

Traffic exchange websites, either manual or automatic, are simply places that shows you a bunch of websites, and for every one you look at, your website is displayed to others on the exchange.

These aren’t Banner Ads or Impressions of some other kind of Ad, this is truly traffic to your site, although it’s not targeted.

Manual Traffic exchanges bring visitors that are more targeted than Automatic exchange visitors, because you know that every one you get is someone who is actually looking at the page.

Automatic exchanges, by comparison, allow you to leave the program running while you go to sleep for the night and wake up with a couple hundred credits in the morning… Not exactly top quality traffic.

Even Manual exchanges suffer in quality a little because you know that the person looking at your page is pressured to move along in 15 or 20 seconds, and also that they don’t fit into any one demographic… Nothing there is binding them to any other niche other than that of a generic Internet Marketer. (Putting this kind of campaign in the IM2IM Niche with Safelists, Trafficbars, and list builders.)

 

There is still some conversion however. Perhaps just a little better than a safelist, you can get perhaps 5 out of 100 people to really look at your website or download a free offer on that page with Manual Traffic Exchanges.

If you just join one exchange you can generate perhaps 200 hits a day to your website, so that’s something around 10 people who will take an interest. A common tactic is to use multiple manual exchanges at once, perhaps up to 7 at a time (so that by the time you’ve click on the last one the first one is ready to be clicked again) and you can generate up to 200 hits a day from each of them.

Naturally, if you build a downline or purchase an upgrade you’ll get better exchange ratios, up to 2 shows for every view. All programs offer a free version that begins with a ratio of 1 show for every 2 to 4 views, depending on program.

The top Four highest-quality Manual exchanges I’ve tested are:

TS25

TrafficG

WebbizInsider

TrafficPods

I like these four specifically because once you have some downline members, you never have to surf yourself anymore… You just keep getting free credits from your downline’s surfing!

 

TrafficBars

instant buzz and free traffic bar are two unique and unusual applications that allow marketers to market to other marketers quite effectively. There may be others but these two have the sector cornered so far.

Their concept is simple enough, you build up free Ad impression credits just by surfing the websites that you already go to. (You never have to go anywhere you wouldn’t already want to… This is nothing like a traffic exchange program in that respect.)

Both traffic bars display Ads to other internet marketers who load these programs into their browsers as well. The ads are cute, sometimes funny, little one-liner text Ads that either change when you reach a new page, or change at a pre-set amount of time.

I give them a higher-than-usual quality rating only because anyone using these methods would already assume that the target market would be only to other Internet marketers. (Inside the IM2IM niche)

If you try to use these to market to a different niche, such as golfers or horse trainers, then the amount of clicks you’ll get will be very low.

Since delivery is instant, and targeted text ads are always high in quality to the people that do click on them, this method is a great way to test your Ad campaign quickly, if not to be used for full-fledged advertising itself.